Translation Test (онлайн для РЭА)

ЗДРАВСТВУЙТЕ!!! ДАННЫЙ ТЕСТ БЫЛ РАНЕЕ ПРОЙДЕН В ОНЛАЙН РЕЖИМЕ.
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ЕСЛИ РАБОТА ВАС ЗАИНТЕРЕСОВАЛА, ПИШИТЕ В ЛИЧНЫЕ СООБЩЕНИЯ С УКАЗАНИЕМ НОМЕРА ГОТОВОЙ РАБОТЫ ИЛИ ССЫЛКИ!!
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Факультет / є en_6_men / є Тесты / є Translation Test /
http://sdo.rea.ru/2014/
6 семестр
ФДО РЭА им. Г.В. Плеханова

тест сдан на 40 баллов из 40

Translation Test

Question1
Every day, dramatic changes are occurring in the marketplace.
Выберите один ответ.
происходить
приходить
совпадать

Question2
In terms of advertising, there is often an overwhelming variety of media channels that can be deployed to market a product or service.
Выберите один ответ.
непреодолимый
чрезвычайный
огромный

Question3
Through sponsorships, companies provide financial support to help fund an event for publicized recognition of the company’s contribution.
Выберите один ответ.
опора
поддержка
подставка

Question4
Penetration pricing means that the company holds prices artificially low in order to build volume.
Выберите один ответ.
проницательность
проникновение
прозорливость

Question5
As soon as a complaint is received, it will be logged on the system.
Выберите один ответ.
протест
жалоба
недуг

Question6
With pushing strategies, marketers use personal selling to promote their product to retailers and wholesalers, not the end user.
Выберите один ответ.
оптовики
посредники
сотрудники

Question7
If resources allow it, the company allocates sales and customer service personnel to supporting your largest distributors.
Выберите один ответ.
локализовать
распределять
назначать

Question8
Publicity is similar to advertising because it uses mass communication, but it is not paid for.
Выберите один ответ.
взаимодействие
средства связи
соединение

Question9
A product must reach the right place, at the right time and in the right quantity for customers.
Выберите один ответ.
размер
количество
качество

Question10
After months of speculation, workers were told at the meeting on Monday that the factory will close.
Выберите один ответ.
спекуляция
сделка
размышление

Question11
Major decisions in advertising include objective setting, budgeting, message strategy, and media strategy.
Выберите один ответ.
инвестиции
оснащение оборудованием
финансирование

Question12
Massive amounts of data can be manipulated allowing marketers to identify specific users of products, measure their actual purchase behavior, and relate it to specific brand and product categories.
Выберите один ответ.
покупательский режим
покупательское поведение
потребительское поведение

Question13
The use of mail order for those customers with limited mobility (rural location, illness) is an example of the influence of customers on channel design.
Выберите один ответ.
путь
источник
канал

Question14
Direct mail also permits greater personalization than mass media advertising.
Выберите один ответ.
давать возможность
давать власть
давать полномочия

Question15
It has been calculated that the majority of new product ideas come fr om customers via sales representatives.
Выберите один ответ.
делегат
образец
представитель

Question16
There may also be restrictions on the type of product/service advertised and the images used to communicate the advertising message.
Выберите один ответ.
ограничение
помеха
препятствие,

Question17
Traditional media companies are the single biggest beneficiaries of Internet initial public offerings (IPOs).
Выберите один ответ.
средства массовой информации
материалы
носители (данных)

Question18
These items are needed urgently, so we request that you send a replacement order immediately.
Выберите один ответ.
замена
подстановка
замещение

Question19
Clusters of consumers who share certain characteristics such as income, education, and brand loyalty can be identified as targets for marketing efforts.
Выберите один ответ.
прибыль
приход
доход

Question20
Online advertising can be interactive – it lets consumers participate in the advertising campaign.
Выберите один ответ.
компания
кампания
операция

Question21
An organized collection of data — such as facts, figures and documents — that have been stored for efficient access is called a database.
Выберите один ответ.
запоминать
вмещать
хранить

Question22
Although place is normally the last element in the list of marketing mix variables, its importance should not be underestimated, especially in provision of services.
Выберите один ответ.
мера предосторожности
обеспечение
провизия

Question23
The package is the most important component of the product as a communications device.
Выберите один ответ.
средство
приспособление
устройство

Question24
Advertising is also a powerful force that creates desire for products by transporting us to imaginary worlds where the people are happy, beautiful, or rich.
Выберите один ответ.
запрос
желание
просьба

Question25
Thousands of industry trade shows around the world are major vehicles for manufacturers to show off their product lines to wholesalers and retailers.
Выберите один ответ.
связка
средство передвижения
рекламоноситель

Question26
When there are many organizations competing for a share of the consumer's heart and mind, it will take a larger budget to rise above the clutter and be heard by the consumer.
Выберите один ответ.
состязательный
соревнующийся
конкурирующий

Question27
Losing a customer means losing more than a single sale.
Выберите один ответ.
потеря
проигрыш
получение

Question28
A product may be anything tangible or intangible that satisfies consumer or business-to-business customer needs.
Выберите один ответ.
материальный
заметный
ясный

Question29
Account executives act as the liaison between the client and the other departments within the advertising agency.
Выберите один ответ.
посредник
единство
транспортное соединение

Question30
Strong branding helps consumers make sense of the vast number of product choices and messages to find solutions that fit their needs.
Выберите один ответ.
быть впору
умещать
соответствовать

Question31
Advertising objectives should be consistent with the overall communication plan.
Выберите один ответ.
последовательный
согласующийся
твердый

Question32
Some advertisers use an emotional appeal, complete with dramatic colour or powerful images, while the others bombard the audience with facts.
Выберите один ответ.
жалоба
призыв
просьба

Question33
If the company is able to set its own price there are several pricing strategies or policies that it can choose.
Выберите один ответ.
родной
собственный
владеющий

Question34
Managing the marketing function begins with a complete analysis of the company’s situation.
Выберите один ответ.
детальный
искусный
абсолютный

Question35
Your distribution network will give you the chance to get lots of your products as close to the customer as possible.
Выберите один ответ.
закрытый
близкий
строго охраняемый

Question36
In product categories wh ere consumers don’t perceive a great deal of difference between brands, marketers spend a great deal of money to differentiate their brands and create clear positions in the minds of consumers.
Выберите один ответ.
воспринимать
осознавать
видеть

Question37
Having a large inventory of finished goods allows you to meet variation in product demand, and to be more flexible in product scheduling.
Выберите один ответ.
нагрузка
просьба
спрос

Question38
An organization with a large current market share needs a higher budget as a percentage of sales than an organization with a low market share.
Выберите один ответ.
доля рынка
акции рынка
потребность рынка

Question39
Changes are also occurring in how marketers connect with their suppliers, channel partners, and even competitors.
Выберите один ответ.
заготовщик
поставщик
доставщик

Question40
To create value for customers and build meaningful relationships with them, marketers must first gain fresh, deep insights into what customers need and want.
Выберите один ответ.
показательный
выразительный
имеющий смысл