Vocabulary Test (онлайн для РЭА)

ЗДРАВСТВУЙТЕ!!! ДАННЫЙ ТЕСТ БЫЛ РАНЕЕ ПРОЙДЕН В ОНЛАЙН РЕЖИМЕ.
СТОИМОСТЬ 590 руб
ЕСЛИ РАБОТА ВАС ЗАИНТЕРЕСОВАЛА, ПИШИТЕ В ЛИЧНЫЕ СООБЩЕНИЯ С УКАЗАНИЕМ НОМЕРА ГОТОВОЙ РАБОТЫ ИЛИ ССЫЛКИ!!
ТАКЖЕ ПРИ НЕОБХОДИМОСТИ МОГУ ПРОЙТИ ТЕСТИРОВАНИЕ!

Факультет en_6_men Тесты Vocabulary Test
sdo.rea 2014
6 семестр
ФДО РЭА им. Г.В. Плеханова

тест сдан на 34 балла из 40


Vocabulary Test

Question1
Independently owned and operated distributors have their own objectives, strategies and plans which, in their decision ____________ processes, are likely to take precedence over those of the manufacturer or supplier with whom they are dealing.
Выберите один ответ.
    making
    doing
    providing

Question2
Many trade associations have established code of ethics that include __________ activity.
Выберите один ответ.
    competitive
    selling
    promotional

Question3
The price can later be reduced in order to reach further __________.
Выберите один ответ.
    competitors
    introduction
    market segments

Question4
_______________ for the last three months was only slightly down.
Выберите один ответ.
    consumers
    demand
    objectives

Question5
_______________ means lengthening a company’s product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors’ initiatives, and so on.
Выберите один ответ.
    line-stretching
    product elimination
    line-filling

Question6
With the arrival of the Internet, it has become much easier for customers to compare the price of the same product or service from different ¬¬____________.
Выберите один ответ.
    consumers
    users
    retailers

Question7
Promotion is the way a company ____________ customers with information about itself and its products.
Выберите один ответ.
    delivers
    perceive
    provides

Question8
The way some people always buy a particular brand of product, and are not likely to start buying a different brand.
Выберите один ответ.
    own brand
    brand stretch
    brand loyalty

Question9
A _______________ is a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets.
Выберите один ответ.
    product mix
    product line
    product elimination

Question10
The system of prices the company sets for the goods it produces or the service it provides.
Выберите один ответ.
    pricing strategy
    cost
    discount

Question11
_______________ means adding further items in that part of a product range which a line already covers, in order to compete in competitors’ niches, to utilize excess production capacity, and so on.
Выберите один ответ.
    product elimination
    line-stretching
    line-filling

Question12
People tell news or information to each other rather than it being printed in written form.
Выберите один ответ.
    mouth-to-mouth
    word-of-mouth
    mouth-to-ear

Question13
A set of information about a particular subject, which is available on the Internet.
Выберите один ответ.
    website
    junk mail
    viral marketing

Question14
It is the exclusive right to reproduce, publish or sell the matter.
Выберите один ответ.
    brand
    copyright
    trademark

Question15
A way of promoting products, which relies on individuals talking about adverts or sending Internet adverts to friends.
Выберите один ответ.
    viral marketing
    billboards
    junk mail

Question16
An increase in the price of something, for example the difference between its cost and the price that it is sold for.
Выберите один ответ.
    fixed costs
    mark-up
    return on investment

Question17
Temporary ____________ and handling form a significant part of the overall cost of transport, thus methods of transport, which minimise them, tend to be more competitive.
Выберите один ответ.
    warehouse
    intermediary
    storage

Question18
All three divisions within the group increased their __________ to profits, including the main packaging business, still responsible for about 70 percent of the whole.
Выберите один ответ.
    production
    cooperation
    contribution

Question19
The buildings, machines, equipment and other facilities used in the production process.
Выберите один ответ.
    location
    inventory
    plant

Question20
Our customers ____________ on us for quality fashions at low prices.
Выберите один ответ.
    Rely
    Trust
    Persuade

Question21
The activity of creating advertisements and making sure that people see them.
Выберите один ответ.
    advertising
    spam
    social media

Question22
When a company uses an existing brand name to sell a new product. They do this because they think that people who buy the existing products with that brand name will also buy the new ones.
Выберите один ответ.
    brand stretch
    brand awareness
    brand loyalty

Question23
In less developed countries, the quality of communications, ____________ of transport facilities, and the physical infrastructure may pose significant problems to the international marketer.
Выберите один ответ.
    validity
    availability
    avoidance

Question24
Major decisions in advertising include ____________ setting, budgeting, message strategy, and media strategy.
Выберите один ответ.
    publicity
    performance
    objective

Question25
The stock of any item or resource used in an organization (including raw materials, parts, supplies, work in process and finished products).
Выберите один ответ.
    manufacturing
    location
    inventory

Question26
We want _____________ a strategy of brand extension, or brand stretch, from clothing into chairs and sofas.
Выберите один ответ.
    to persuade
    to pursue
    to search

Question27
Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organisation wants to obtain a form of competitive _____________.
Выберите один ответ.
    existence
    environment
    advantage

Question28
The package is the most important __________ of the product as a communications device.
Выберите один ответ.
    component
    fact
    deal

Question29
The policy of setting a price for goods or services based on an analysis of the market and consumer requirements.
Выберите один ответ.
    competition-based pricing
    penetration pricing
    market-orientated pricing

Question30
Buying products or processed materials from other companies rather than manufacturing them.
Выберите один ответ.
    storage
    outsourcing or contracting out
    inventory

Question31
Strong _______________ helps consumers make sense of the vast number of product choices and messages to find solutions that fit their needs.
Выберите один ответ.
    branding
    repair
    behaviour

Question32
This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis.
Выберите один ответ.
    psychological pricing
    bundle pricing
    economy pricing
    penetration pricing

Question33
When a company demonstrates that its marketing actions are productive relative to the cost, it means that these actions are __________.
Выберите один ответ.
    waste of money
    cost-effectiveness
    cost-effective
    over budget

Question34
High quality products made with expensive __________ and requiring a lot of craftsmanship are obviously expensive.
Выберите один ответ.
    components
    parts
    consignments

Question35
The difference between the selling price of goods and their production costs, without taking into account other costs such as marketing and general overheads.
Выберите один ответ.
    profitability
    net margin
    gross margin

Question36
Event marketing is a rapidly growing facet of marketing ____________.
Выберите один ответ.
    contest
    competition
    communications

Question37
An organization with a large current market share needs a higher budget as a percentage of sales than an organization with a low market share.
Выберите один ответ.
    share
    segment
    entity

Question38
Gross margin is the money that Apple has left after paying the _____________ of making its product.
Выберите один ответ.
    costs
    Mark-up
    Price

Question39
Samsonite recently launched designer luggage and has plans for а range of high-end men’s shoes, sunglasses and stationary. Is this а good strategy, оr is it _______________ the brand too far?
Выберите один ответ.
    stretching
    expanding
    increasing

Question40
Strategy used to gain exposure to the event audience to increase produce awareness.
Выберите один ответ.
    sponsorship
    advertising
    publicity